RC Cola Commercial Wins Bronze at Cannes Lions, the Oscars of Advertising
The RC Cola commercial that confused Filipinos in bizarre year 2020 made history on Friday, having snatched a bronze metal at the Cannes Lions Festival of Creativity that is the advertising industry’s version of the Oscars. Under the “Film” category, one of the toughest in the competition to break into, the viral “Family” ad from the soda brand’s “Basta […]
Dream High, Bren Limitless conquer ‘Juicy Legends’ meet
Top gamers Bren Limitless and Dream High Gaming emerged as overall champions in the first-ever “Juicy Legends Tournament” that culminated at Isetann Recto Mall in Manila. The two-month “Juicy Legends Tournament,” staged by ULVL Gaming and sponsored by ARC Refreshments Corp.’s Juicy Lemon brand, served as an e-sport battleground for avid gamers of the popular Mobile […]
Juicy Legends Tour boosts Philippines eSports
MANILA, Philippines — ARC Refreshment Corp. is widening the scope of the Juicy Legends TOURnament, with the presentation of “The Grand Tournament” culminating with the championship in December. The yearlong event pits three different brackets against each other for Mobile Legends victory, and this is part of ARC’s advocacy to extend support to the Mobile […]
RC Liga ng Bayan brings out best stars
ARC Refreshments Corp. (ARC), maker of the well-loved beverage RC Cola, has continued to bring out the best in young, aspiring basketball athletes through its just-concluded “RC Cola Liga ng Bayan” 3×3 street basketball tournament. To help hone the participants’ skills, ARC held basketball clinics with veteran basketball coaches prior to each qualifying game. The […]
Quest for future stars starts with RC Cola Liga ng Bayan
Filipino basketball fans now have another reason to smile about this summer. Male high school students aged 12-16 years are invited to join “RC Cola Liga ng Bayan,” the biggest 3×3 basketball tournament soon to take place in select barangays throughout Luzon. Unlike other 3×3 basketball tournaments, the “RC Cola Liga ng Bayan” aims to […]
