A Sense of Tranquility in the Middle of a Lockdown through Urban Gardening

A Sense of Tranquility in the Middle of a Lockdown through Urban Gardening The “new normal” is a phrase often heard nowadays ever since the pandemic broke out. Wearing a mask when going outside and practicing social distancing are just some of the rules that need to be followed now. Despite this, it’s inspiring to […]

ARC Youth Leaders commit to environmental stewardship

Manila, Philippines –  The first ARC Young Leaders Camp was held recently in Antipolo City’s sprawling First Pacific Leadership Academy, hosted by Asiawide Refreshments Corporation (ARC) and Royal Crown Cola International, in partnership with the National Youth Commission. The summit, composed of first and second year college students, tackled global and local perspectives on the […]

#RCColaborate: ARC distributes drinks to stranded Dualtech scholars

The Luzon-wide quarantine has helped reduced the number of new COVID-19 cases, according to experts. While it may have been an expedient measure, the swift implementation of the lockdown has left many people stranded including students who are living in dormitories for the school year. Some of those affected are the scholars of Dualtech Training […]

ARC helps Taal evacuees to ‘drink positive’

The province of Batangas has been under a state of calamity after the eruption of the famous Taal Volcano. Thousands of people and animals have been displaced and evacuated following hazardously thick ashfall. Billions of pesos worth of damages have also been noted. Despite this, the Filipino trait of providing assistance, of bayanihan, and being […]

#RCColaborate: ARC releases Relief Fund, adjusts work arrangements for Employees

ARC Refreshments Corporation has committed to mitigate the effects of COVID19 through the release of an assistance fund worth P10 million for the benefit of all its employees across the country. This is part of the company’s pandemic response program called #RCColaborate that also provides aid to frontliners and ARC distributors and resellers, in addition […]

ARC Refreshments Corp. advocates urban gardening program

ARC Refreshments Corporation, Inc (ARC) has been at the forefront of corporate social responsibility endeavors since 2012. Its programs foster leadership among youth and providing community support, especially in times of calamities, whether natural or man-made. With the outbreak of the global pandemic coronavirus (COVID-19), ARC mobilized its assets and resources to provide immediate relief […]

‘First premium cola in the market’: Royal Crown Cola now in the Philippines

MANILA, Philippines — ARC Refreshments Corporation has brought the century-old Royal Crown Cola to the Philippines.  “The brand started internationally, so we just brought it here since there’s no premium cola yet in the market. Yes, we can say that this is the first premium cola here in the Philippines,” ARC Refreshments Corporation associate brand manager […]

RC Cola Commercial Wins Bronze at Cannes Lions, the Oscars of Advertising

The RC Cola commercial that confused Filipinos in bizarre year 2020 made history on Friday, having snatched a bronze metal at the Cannes Lions Festival of Creativity that is the advertising industry’s version of the Oscars.  Under the “Film” category, one of the toughest in the competition to break into, the viral “Family” ad from the soda brand’s “Basta […]

Dream High, Bren Limitless conquer ‘Juicy Legends’ meet

Top gamers Bren Limitless and Dream High Gaming emerged as overall champions in the first-ever “Juicy Legends Tournament” that culminated at Isetann Recto Mall in Manila.  The two-month “Juicy Legends Tournament,” staged by ULVL Gaming and sponsored by ARC Refreshments Corp.’s Juicy Lemon brand, served as an e-sport battleground for avid gamers of the popular Mobile […]

Juicy Legends Tour boosts Philippines eSports

MANILA, Philippines — ARC Refreshment Corp. is widening the scope of the Juicy Legends TOURnament, with the presentation of “The Grand Tournament” culminating with the championship in December. The yearlong event pits three different brackets against each other for Mobile Legends victory, and this is part of ARC’s advocacy to extend support to the Mobile […]